Meet Our Team - New Jersey

Meet Our Excellent Team

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Meet Our Team

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Stefanie Rodriguez

Regional Director of Operations

Stefanie is the Regional Director of Operations at Genuine Smiles bringing 13 years of experience in the dental industry. Having grown within the organization, she is a dedicated leader known for her hands-on approach, team-focused mindset, and commitment to operational excellence. Stefanie strives to grow each day, fostering a culture of accountability, collaboration, and continuous development across the team she leads

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Ross Hendrickson

Director of Information Technology

Ross is a proven IT leader with over 20 years of experience driving technology strategy for Dental Practices and DSO’s. He began his career founding a successful IT firm on Long Island, later advancing to senior leadership roles at a premier NYC Managed Service Provider, where he directed operations and spearheaded large-scale projects. At Genuine Dental Management, Ross leverages his expertise to modernize infrastructure, integrate innovative solutions, and ensure seamless scalability across all practices. His leadership in coordinating developers and deploying cutting-edge systems continues to strengthen efficiency, security, and innovation organization-wide.

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Behnaz Entezarian

In House Accountant

Behnaz is an Internal Accountant with a background in financial reporting, internal controls, and organizational compliance. With over 10 years of experience in accounting, she ensures the accuracy, integrity, and reliability of the company’s financial information. She is responsible for managing Receivables, Payables and payroll and supporting internal audits across multiple departments. Dedicated, detail-oriented, and solutions-driven, Behnaz continues to strengthen internal financial processes and contribute to the organization’s long-term stability and success.

Yolande Rotham

Human Resources Manager

Yolande is a strategic Human Resources and Administration Leader with extensive cross-country, global experience spanning healthcare, manufacturing, logistics, aviation, and professional services. She specializes in organizational development, compliance, workforce planning, and high-performance culture building. At GDM, she leads HR strategy, talent initiatives, and operational excellence across multiple locations. She holds a B.Sc. in Human Resources Management, an Associate Degree in Business Administration, and a MBA in General Management.

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Aida Eshak

Chief Clinical Officer

Dr. Aida Eshak has dedicated her life to helping people feel confident and comfortable with their smiles. After earning her dental degree in Egypt, she continued her education at Rutgers School of Dental Medicine, where she graduated with honors on the Dean’s List. She completed her General Practice Residency at Hackensack University Medical Center, gaining advanced experience in all areas of dentistry.
Dr. Eshak also completed the Rutgers Implant Maxicourse, giving her a strong background in implant dentistry.
She provides a full range of services—from restorations and cosmetic treatments to root canals and tooth extractions—and she takes pride in treating every patient with kindness, patience, and exceptional attention to detail. Her goal is to make each visit comfortable and to guide patients with clarity through every step of their oral-health journey.
She is a proud member of the Academy of General Dentistry, New Jersey Dental Association, and the American Heart Association.

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Romani Bassaly

Marketing Manager

With 14 years of experience in healthcare marketing, Romani is a results-driven Marketing Manager specializing in digital strategy, brand growth, and patient acquisition. Skilled in SEO, social media, and campaign management, Romani has helped medical practices and healthcare organizations strengthen their visibility and achieve measurable growth. Known for a strategic mindset and strong leadership, Romani brings deep industry knowledge and a commitment to delivering impactful marketing solutions.

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